BEATBOX ENTERTAINMENT

Beatbox Entertainment is one of the biggest concert promoters in Denmark working with national and international artists. During our collaboration we have worked with the following events and artists: Bon Iver, Arctic Monkeys, alt-J Interpol, Suede, A Perfect Circle, Twenty One Pilots, Bastille, The Internet, George Ezra, First Aid Kit, Eros Ramazzotti, Years & Years, Unknown Mortal Orchestra, Rudimental, Hozier, John Grant, Tom Odell, Dermot Kennedy, Above & Beyond, Uncle Acid & The Deadbeats, The Midnight, SAVEUS, Benal, Aurora, Gregory Alan Isakov, Elvis In Concert, BBC Planet Earth II – Live In Concert.

Melt was in charge of creating full marketing strategies for each concert including: outdoor advertising, print, social media marketing, paid-marketing campaigns, content production, community management, influencer marketing, PR, collaboration with external organizations, coordinations with artists, promoters, labels, venues, ticket providers and more.

“Melt comes with a deep knowledge from the music industry. They are easy to work with and deliver high quality work with a focus on the end result. We can warmly recommend them! “

Mads Sørensen, CEO at DTD Concerts

To ensure a high engagement on socials and a low CPA (Cost per acquisition) on paid-campaigns, we used data from different platforms and visually appealing content to approach the market. Each concert was build up around three phases; awareness, consideration and conversion. During the two first phases a hype around the concerts got set into motion, by using a mix of PR, digital events, content-marketing, collaborations with the band and other music-related actors in Copenhagen. The last phase focused on direct sales through retargeting campaigns and a push of urgency related content.

Melt have successfully created marketing campaigns for shows with an audience capacity between 1,500 – 16,000+.

“I worked with the team at Melt for promotion and marketing strategies on shows with artists such as Years & Years, Bastille, John Grant, First Aid Kit, Unknown Mortal Orchestra and HAVEN festival. They have gone above and beyond in creativity and flexibility and analyzing the data from digital campaigns. It’s been a pleasure working with them and hope we will join forces again on future projects.”

Xenia Grigat, Music Promoter – HAVEN festival / Beatbox Entertainment