Sommertid i Søndermarken

Sommertid i Søndermarken is a two-day city event located in the park ‘Søndermarken’ in Frederiksberg, Copenhagen. Different from other music festivals, the line-up and ticket sales was divided into two: the first day showcased some of the biggest pop-names and the second day showcased some of the biggest rock-names. It was not possible to buy partout tickets.

Sommertid i Søndermarken needed a branding strategy, that made it clear that the days were separated, but under the same organization. Besides the identity, Melt was in charge of a full scale marketing solution including strategy work, content production, SEO optimization, social media management, paid-marketing-campaigns, coordination, community management, updating digital channels, print and more.

Melt created a visual identity that could be used together or seperated on both print and digital channels. This made it possible to implement an overall visual identity on digital channels, but separate the paid-campaigns and landing pages for two different audiences. This gave us a more correct data-base for analyzing the two target audiences and optimizing paid-campaigns to ensure a high CTR (Click-Through-Rate) and conversion rate.

Photos by Oliver Sperling